Magnetic Grooves is a cutting edge music events company set up by Melanie Daniel, a long time Miami WMC veteran. Having involvement in organising the Sasha & Digweed Yacht parties in Miami 2006, Melanie set up Magnetic Grooves in 2008, inspired by the unique feeling and experience that events on the seas there offer. Once a year at the WMC, when the music lovers of the world unite, Magnetic Groove’s events offer the rare opportunity to be part of a party that is both exclusive, classy, and boasts an atmosphere and sound system that’s second to none. Over the last few years, Magnetic Grooves have attained a reputation for being at the vanguard of the Miami waters’ scene: with exclusive lineups showcasing a mix of the hottest names in dance music, alongside the most talented up and comers. For those in the know, it’s the pinnacle party of the entire year, never mind the conference: a yacht cruise like no other, where the music, the sound and the crowd come first.